Beer can design for Crabtree Brewing Company in Greeley, Colorado.
Crabtree Brewing Company is a long time established Greeley Brewery. In addition to the can design, I also created the name “Beerley.” I thought naming the beer, Beerley is a whimsical way for Crabtree Brewing to claim its Greeley, Colorado roots.
The naming, the design, and color palette all place this genuine Czech pilsner as an authentically local beer.